TMU
Owner
Tarbiat Modares University (TMU) is the owner of HEHP.
0.8
Cite Score
Volume 13, Issue 3 (2025)
Health Educ Health Promot 2025, 13(3): 521-528 |
Back to browse issues page
Article Type:
History
Received: 2025/07/15 | Accepted: 2025/08/26 | Published: 2025/08/30
Received: 2025/07/15 | Accepted: 2025/08/26 | Published: 2025/08/30
How to cite this article
Salawati T, Noh C, Ahmad M. Adolescents' Perception of Message Appeals in E-Cigarette Prevention. Health Educ Health Promot 2025; 13 (3) :521-528
URL: http://hehp.modares.ac.ir/article-4-82705-en.html
URL: http://hehp.modares.ac.ir/article-4-82705-en.html
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Rights and permissions
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
1- Center for Fundamental and Continuing Education, University of Malaysia Terengganu, Terengganu, Malaysia
2- School of Multimedia Technology & Communication, University of Northern Malaysia, Sintok, Malaysia
2- School of Multimedia Technology & Communication, University of Northern Malaysia, Sintok, Malaysia
Abstract (537 Views)
Aims: This study aimed to explore the perceptions of adolescent e-cigarette users and non-users toward various types of message appeals in e-cigarette prevention campaigns.
Participants & Methods: This qualitative study employed the focus group discussion technique with 51 high school adolescents, including those who used e-cigarettes (vape group) and those who did not (non-vape group). Participants were selected by the school for this study. Data analysis was conducted using thematic analysis.
Findings: Emotional appeals had a strong influence on both groups, particularly messages featuring testimonials from former users. Rational appeals were considered less appealing despite presenting important data; however, combining them with emotional appeals was regarded as more ideal. Although not all participants liked humorous appeals, both groups agreed that they enjoyed the humor appeal of Dr. Tirta, a doctor who has become an influencer on social media. Fear appeals were considered more effective for early adolescents who have never tried e-cigarettes, as they tend to be underestimated by those who have already experienced addiction. Customizing e-cigarette prevention messages based on adolescents’ experiences could enhance message effectiveness. Emotionally resonant messages that present facts with credible delivery offer a promising strategy for adolescent-focused public health campaigns.
Conclusion: A combination of fact-based, emotionally resonant messages delivered by credible individuals is a promising alternative strategy for adolescent-focused public health campaigns.
Participants & Methods: This qualitative study employed the focus group discussion technique with 51 high school adolescents, including those who used e-cigarettes (vape group) and those who did not (non-vape group). Participants were selected by the school for this study. Data analysis was conducted using thematic analysis.
Findings: Emotional appeals had a strong influence on both groups, particularly messages featuring testimonials from former users. Rational appeals were considered less appealing despite presenting important data; however, combining them with emotional appeals was regarded as more ideal. Although not all participants liked humorous appeals, both groups agreed that they enjoyed the humor appeal of Dr. Tirta, a doctor who has become an influencer on social media. Fear appeals were considered more effective for early adolescents who have never tried e-cigarettes, as they tend to be underestimated by those who have already experienced addiction. Customizing e-cigarette prevention messages based on adolescents’ experiences could enhance message effectiveness. Emotionally resonant messages that present facts with credible delivery offer a promising strategy for adolescent-focused public health campaigns.
Conclusion: A combination of fact-based, emotionally resonant messages delivered by credible individuals is a promising alternative strategy for adolescent-focused public health campaigns.
Keywords:
| | Full-Text (HTML) (59 Views)