en <span style=font-size:11pt><span style=line-height:normal><span style=font-family:Calibri,sans-serif><b><span style=font-size:10.0pt><span style=font-family:Cambria,serif><span style=color:#4f81bd>Aims:</span></span></span></b><span style=font-size:10.0pt><span style=font-family:Cambria,serif> This study aimed to evaluate how individual factors and physician performance influence community decisions to engage a family physician in Jambi City.</span></span></span></span></span><br> <span style=font-size:11pt><span style=line-height:normal><span style=font-family:Calibri,sans-serif><b><span style=font-size:10.0pt><span style=font-family:Cambria,serif><span style=color:#4f81bd>Instrument & Methods:</span></span></span></b><span style=font-size:10.0pt><span style=font-family:Cambria,serif> This cross-sectional study was done on 601 respondents recruited from various primary healthcare facilities, including</span></span> <span style=font-size:10.0pt><span style=font-family:Cambria,serif>health centers and clinics in Jambi City. The independent parameters included knowledge, community attitudes, and family physician performance, while the dependent parameter was the decision to have a family physician. Data were gathered using a validated questionnaire and analyzed using the Chi-Square test at a 95% confidence level to identify statistically significant associations. </span></span></span></span></span><br> <span style=font-size:11pt><span style=line-height:normal><span style=font-family:Calibri,sans-serif><b><span style=font-size:10.0pt><span style=font-family:Cambria,serif><span style=color:#4f81bd>Findings:</span></span></span></b><span style=font-size:10.0pt><span style=font-family:Cambria,serif> Of the respondents, 67.1% lacked sufficient knowledge about family physicians, and only 11.8% reported having a family physician. There was a significant association between community knowledge and family physician ownership (p<0.001). Additionally, positive attitudes (p=0.040) and high-quality physician performance (p=0.020) significantly influenced the decision to have a family physician. These findings highlight the need for broader educational interventions to enhance public understanding of the role and benefits of family physicians within the healthcare system.</span></span></span></span></span><br> <span style=font-size:11pt><span style=line-height:normal><span style=font-family:Calibri,sans-serif><b><span style=font-size:10.0pt><span style=font-family:Cambria,serif><span style=color:#4f81bd>Conclusion:</span></span></span></b><span style=font-size:10.0pt><span style=font-family:Cambria,serif> Limited knowledge, unfavorable attitudes, and suboptimal perceptions of physician performance are key barriers to adopting family-based healthcare services in Jambi City.</span></span></span></span></span> Family Practice,Primary Health Care,Attitude to Health,Decision Making, 133 138 http://hehp.modares.ac.ir/browse.php?a_code=A-10-87071-2&slc_lang=en&sid=4