en <span style=font-size:12pt><span style=line-height:normal><span new= roman= style=font-family: times=><span style=color:black><b><span cambria= style=font-family:>Aims</span></b><span cambria= style=font-family:>: This study aimed to examine the influence of prenatal care quality on patient satisfaction and its subsequent effects on hospital reputation and intention to revisit among women receiving antenatal services in rural Indonesia.</span></span></span></span></span><br> <span style=font-size:12pt><span style=line-height:normal><span new= roman= style=font-family: times=><span style=color:black><b><span cambria= style=font-family:>Methods</span></b><span cambria= style=font-family:>: A cross-sectional analytical study was conducted at a maternal and child hospital in Tabanan, Bali, involving 181 pregnant women who received antenatal care. Data were collected using the validated Quality of Prenatal Care Questionnaire (QPCQ) and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate the direct and mediating relationships among constructs.</span></span></span></span></span><br> <span style=font-size:12pt><span style=line-height:normal><span new= roman= style=font-family: times=><span style=color:black><b><span cambria= style=font-family:>Findings</span></b><span cambria= style=font-family:>: The model demonstrated substantial explanatory power (R² = 0.667 for satisfaction, 0.700 for reputation, and 0.718 for revisit intention). Three dimensions of prenatal care quality, such as sufficient time (β = 0.260, p = 0.041), availability (β = 0.197, p = 0.012), and support and respect (β = 0.413, p = 0.002), significantly enhanced patient satisfaction. Satisfaction had a strong positive effect on hospital reputation (β = 0.836, p < 0.001) and a moderate effect on intention to revisit (β = 0.276, p = 0.013). Hospital reputation also significantly increased revisit intention (β = 0.603, p < 0.001).</span></span></span></span></span><br> <span style=font-size:12pt><span style=line-height:normal><span new= roman= style=font-family: times=><span style=color:black><b><span cambria= style=font-family:>Conclusion:</span></b><span cambria= style=font-family:> Ensuring adequate consultation time, accessible services, and respectful, supportive care substantially improves satisfaction, strengthens hospital reputation, and fosters patient loyalty in rural maternal healthcare.</span></span></span></span></span> Prenatal care quality,patient satisfaction,hospital reputation,intention to revisit,maternal health services. 1001 1009 http://hehp.modares.ac.ir/browse.php?a_code=A-10-91396-2&slc_lang=en&sid=4